MEET
Pily Useche
Lifestyle & Beauty Content Creator
@PILYUSECHE
about
me
I am a 21-year-old latina content creator, based in Coral Springs (Miami-ish), Florida. For the past three years, I've developed a community on TikTok and Instagram by posting my daily vlogs, 'Get-Ready-With-Me', reviews, rants, and favorite products. As a Sephora employee, staying on top of the latest launches and viral products is a must for me and my community!
When I started creating content, I knew I wanted to target hispanics; not only because of my heritage, but also because we need more latinx representation in the media. This is why my social media content is in Spanish. However, I am bilingual and willing to create content in English and/or with captions, according to brand requests.
S
ocial
media
tatistics
90k
6k
TikTok Followers
Instagram Followers
@PilyUseche
@PilyUseche
1.6M
200k
Monthly Video Impressions
Instagram Monthly Impressions
95%
5%
84%
16%
Female
Male
Female
Male
U.S.A, México, Colombia
Top Countries
Brands
Portofolio
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IKEA
back to school campaign
Showcasing: shopping experience, featured products, "go-to store", and day-in-the-life.
PALLADIO BEAUTY
glam-o-ween
MAYBELLINE & COLGATE
get ready with me
Showcasing: product usage, tutorial, special occasion, get-ready-with-me.
Showcasing: product unboxing, tutorial, usage, "must-have", benefits, call-to-action.
PR UNBOXING
I
N
T
E
G
R
A
T
E
D
Showcasing: product packaging, unboxing,
try-on, benefits.
MAKEUP TUTORIAL
Showcasing: full face of makeup tutorial, beginner-friendly.
EVENT VLOG
Showcasing: Casa TikTok vlog in Miami.
HAUL
O
R
G
A
N
I
C
Showcasing: product packaging, unboxing,
try-on, first impressions.
NO-HEAT CURLS
Showcasing: beginner-friendly tutorial,
real end results.
SEPHORA SALE
Showcasing: recommendations, in-store shopping experience, sale awareness.